@email@example.com the new product was GPTs. A way to create tailored bots for specific use cases. https://openai.com/blog/introducing-gpts (fun fact: I did an internal hackathon where we made something like this for $work onboarding. And I won a prize!)
The competed project is poe https://quorablog.quora.com/Introducing-creator-monetization-for-Poe which is basically the same idea. Make a AI bot tailored to a specific domain of knowledge. And monitize it.
The timing fits very well as openAI announced it just a few weeks ago.