Microsoft tests ads in the Start menu
Building on top of recent improvements like grouping recently installed apps and showing your frequently used apps, we are now trying out recommendations to help you discover great apps from the Microsoft Store under Recommended on the Start menu. This will appear only for Windows Insiders in the Beta Channel in the U.S. and will not apply to commercial devices (devices managed by organizations). This can be turned off by going to Settings > Personalizatio … ⌘ Read more