Who’s Watching What on TV? Who’s To Say?
An anonymous reader shares a report: People now watch so many programs at so many different times in so many different ways – with an antenna, on cable, in an app or from a website, as well as live, recorded or on demand – that it is increasingly challenging for the industry to agree on the best way to measure viewership. In some cases, media executives and advertisers are even uncertai … ⌘ Read more